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LUCID X MICHELIN TIRES
Project type
Digital Commercial & Directors Cut
Date
2023
Role
Concept | Pre-Production | Production | Pre-Production
Client
Michelin Tires
RD Media House delivered a director's cut commercial for Michelin tires, featuring Lucid cars. This project encompassed the full production spectrum from pre-production to post-production, capturing the synergy between Michelin's performance tires and the luxury and innovation of Lucid vehicles.
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